![]() That final tier is currently on par with Max’s new Ultimate plan, which offers the combined HBO Max and Discovery+ libraries plus 4K video (for some content), four concurrent streams, and 100 offline downloads at $19.99 per month. Right now, a standalone Hulu with ads subscription is $7.99 per month a bundle of Hulu and Disney+ with ads is $9.99 per month a bundle of Hulu, Disney+, and ESPN+ with ads is $12.99 per month and all three with no ads is $19.99. The pricing structure is also changing Iger said the cost of the ad-free tier will increase by the end of 2023. Iger described the moves as growing pains: “This is part of the maturation process as we grow into a business that we had never been in.” When it comes to culling existing shows, Disney will be targeting titles with low viewership but high costs in the form of residuals, royalties, and music licensing fees (no specific shows or movies were cited on the call). Both Hulu and Disney+’s libraries will be slimmed down, Disney CFO Christine McCarthy revealed on this week’s earnings call, noting that this cost-cutting measure aligns with “strategic changes in our approach to content curation.” Another part of that approach is to simply make less original content in 20. ![]() But unlike Max, which will automatically give current HBO Max subscribers access to the extended Discovery+ library whether they are subscribed to that platform or not, this new service will require users to pay specifically for the bundle or subscribe separately to get access to all three (standalone Hulu, Disney+, and ESPN+ subscriptions will still be available.) In that way, the deal is more closely aligned with the tiers offered through the merger between Paramount+ and Showtime: Paramount+ and Showtime are still available as standalone services, but the very uncreatively named Paramount+ with Showtime bundles both.Īnd as with both Max and Paramount+ with Showtime, there will be casualties. Users will only need to log into one platform to get access to all Hulu, Disney+, and ESPN+ content available on streaming. If it sounds similar to Max, the HBO Max/Discovery+ hybrid debuting on May 23, it’s because it kind of is. Iger said the new app, which the company aims to debut by the end of 2023, will “provide greater opportunities for advertisers, while giving bundle subscribers access to more robust and streamlined content, resulting in greater audience engagement and ultimately leading to a more unified streaming experience.” Disney CEO Bob Iger announced during an earnings call on Wednesday that Hulu and Disney+ content will soon be combined into the same app. ![]() ![]() The streaming media mergers just keep coming. ![]()
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